Mad Dog Dura-Prime Exterior Bonding Primer

Mad Dog Dura-Prime is the ultimate exterior acrylic latex bonding primer, engineered to stabilize and lock down peeling, cracking, and damaged substrates for unmatched paint job longevity. Its patented adhesive formula grips surfaces with exceptional strength while remaining permanently flexible and breathable. This primer expands and contracts with temperature and humidity changes, ensuring a finish that lasts 2–3 times longer than traditional primers. With 55% solids by volume, it creates the most stable surface for topcoat adhesion and durability. Dura-Prime also combats rust and tannin bleed with two coats, making it ideal for challenging substrates and historical restoration projects. Paint care fee applied during checkout.

• Stabilizes and locks down peeling, cracking, and damaged substrates
• Patented adhesive formula with unmatched grip
• Flexible and breathable, adapting to seasonal temperature and humidity changes
• Extends paint job longevity by 2–3 times compared to traditional primers
• 55% solids by volume for superior topcoat adhesion and durability
• Holds back rust and tannin bleed with two coats
• Suitable for wood, masonry, stucco, concrete, galvanized metal, PVC, and aluminum
• Ideal for historic renovations, residential repaints, and commercial projects
• 300 sq. ft. per gallon @ 3 mils dry (5.45 mils WFT)
• Re-coat time: 1–2 hours; dries clear and tacky
• 100% acrylic latex formula with <48 g/L VOC
• Easy soap-and-water clean-up
• 300+ PSI adhesion strength
• Apply by brush, roll, or spray (back brushing recommended for best results)