{"product_id":"mad-dog-dura-prime-exterior-bonding-primer","title":"Mad Dog Dura-Prime Exterior Bonding Primer","description":"\u003cstyle\u003e#html-body [data-pb-style=HJUBAWW]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"HJUBAWW\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eMad Dog Dura-Prime is the ultimate exterior acrylic latex bonding primer, engineered to stabilize and lock down peeling, cracking, and damaged substrates for unmatched paint job longevity. Its patented adhesive formula grips surfaces with exceptional strength while remaining permanently flexible and breathable. This primer expands and contracts with temperature and humidity changes, ensuring a finish that lasts 2–3 times longer than traditional primers. With 55% solids by volume, it creates the most stable surface for topcoat adhesion and durability. Dura-Prime also combats rust and tannin bleed with two coats, making it ideal for challenging substrates and historical restoration projects. \u003cstrong\u003ePaint care fee applied during checkout.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStabilizes and locks down peeling, cracking, and damaged substrates\u003c\/li\u003e\n\u003cli\u003ePatented adhesive formula with unmatched grip\u003c\/li\u003e\n\u003cli\u003eFlexible and breathable, adapting to seasonal temperature and humidity changes\u003c\/li\u003e\n\u003cli\u003eExtends paint job longevity by 2–3 times compared to traditional primers\u003c\/li\u003e\n\u003cli\u003e55% solids by volume for superior topcoat adhesion and durability\u003c\/li\u003e\n\u003cli\u003eHolds back rust and tannin bleed with two coats\u003c\/li\u003e\n\u003cli\u003eSuitable for wood, masonry, stucco, concrete, galvanized metal, PVC, and aluminum\u003c\/li\u003e\n\u003cli\u003eIdeal for historic renovations, residential repaints, and commercial projects\u003c\/li\u003e\n\u003cli\u003e300 sq. ft. per gallon @ 3 mils dry (5.45 mils WFT)\u003c\/li\u003e\n\u003cli\u003eRe-coat time: 1–2 hours; dries clear and tacky\u003c\/li\u003e\n\u003cli\u003e100% acrylic latex formula with \u0026lt;48 g\/L VOC\u003c\/li\u003e\n\u003cli\u003eEasy soap-and-water clean-up\u003c\/li\u003e\n\u003cli\u003e300+ PSI adhesion strength\u003c\/li\u003e\n\u003cli\u003eApply by brush, roll, or spray (back brushing recommended for best results)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Mad Dog Paints","offers":[{"title":"Quart","offer_id":43087545761863,"sku":"201834","price":23.97,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":43088369942599,"sku":"201835","price":68.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/8508\/4231\/files\/maddog-duraprime.jpg?v=1786722595","url":"https:\/\/www.tools4painting.com\/products\/mad-dog-dura-prime-exterior-bonding-primer","provider":"Tools4Painting","version":"1.0","type":"link"}